Visit our other websites:    On CE ... eSP ... Mobile Channels ... ECI news ... rAVe Europe ... Digital Signage News EMEA

Life After Sony: Vaio Goes Niche

E-mail Print PDF

In a showing of life after Sony the independent Vaio unveils a prototype device aimed at a niche within its home Japan-- a premium 12.3-inch convertible notebook/tablet designed with creative professionals in mind.

Vaio Prototype Described by the company as the "monster tablet," the hybrid device features a 2560x1704 (3:2) touchscreen, stylus input and a wireless keyboard, as well as an Intel Haswell quad-core CPU with Iris graphics. It also has a price tag that all but ignores the entry-level market.

“By creating a tablet environment that is as powerful as a desktop, we want to free up creators from the desk when at work,” Vaio says.

According to Vaio aiming at high-paying niche markets worked well for Panasonic, whose high-end business computing device lineup proved profitable, a rarity within the current state of the Japanese PC industry.

“Our CEO is telling us all the time we should learn from the success of Panasonic,” a company spokesperson tells the Wall Street Journal.

To further confirm its pro market ambitions Vaio showed off the prototype at MAX, a digital arts conference organised by Photoshop maker Adobe.

The first Vaio product in the vein of the prototype should hit the Japanese market by May 2015.

Go Vaio Prototype Tablet PC

Go Post-Sony Vaio Aims for Japan Market Niche (WSJ)