According to Strategy Analytics, Android might be king of tablets (in terms of OS share) but Windows is set to grab a bigger slice of the pie-- as much as 18% by 2019, up from the current 10% OS market share.
The analyst says Android accounts for 68% of 2015 tablet OS share, while 2nd placing iOS commands 22%. However it also remarks Microsoft is doing something right when it comes to tablets, as 2015 Windows-powered tablet shipments are up by 58% and more growth is expected for the future.
Thus, if Strategy Analytics is correct the 2019 tablet market should see Windows share total 18%, iOS reach 23% and Android at 59%, making Microsoft gain through Google's losses.
"Windows Tablet market share has dwindled in the mid-single digit range for the last few years but Windows devices now run the gamut," the analyst says. "Power, graphics, and functionality aside, Windows 10 provides a stable base from which the ecosystem can grow and we are entering a world where Windows Tablets take significant market share from Android Tablets on the low end and compete head-to-head with iPad in the high and premium segments."
Go Strategy Analytics Tablet Operating System Forecast 2010-2019
