When all else weakens, it seems Gaming will be the best product standing. Yes, it is a market supercharged by recent software releases that have as much impact as a new Harry POtter book on book sales. Yes, it is a market driven by passion.
But gaming also benefits from a surge in casual gamers. A recent study by Pew Internet found more thanhalf of adults in USA play video games. And 23% of those over age 65 say they play at least sometimes.
Only 3% of teens don't play any video games at all, and gender discrepancy between adult men and women players is only about 5%.More than half of American adults play video games and 1 in 5 play just about every day.
Go Pew Internet
