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TI Developers Map Future of Cell Phone

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OMAPTexas Instruments, perhaps the most underestimated company in our industry, held  its Developer Conference to launch new OMAP chips and showcase innovations.

"I'm more excited today, looking forward at the innovations coming in the next five or 10 years, than I have been in my 25 years with this company," says Mike Hames, TI's Senior VP for Applications Specific Products.

TI thinks these new OMAP chips will let customers invent entirely new products that combine audio, video, and wireless.

The new OMAP platform is based on the market’s first broad offering of the ARM® Cortex™-A8 core “to provide an unprecedented combination of laptop-like performance at handheld power levels in a single chip.”

With more than 4X the processing power of today’s 300MHz ARM9 devices, the superscalar 600 MHz Cortex-A8 core is integrated into four new OMAP35x applications processors.

For one of the examples of what can be done, OMAP customer Slacker (portable internet radio) was showing at the Conference.

slacker“Slacker is radio the way it was meant to be. Listen for free to millions of songs from thousands of artists to create your perfect radio stations. Choose from over 100 expert-programmed stations or create your own with your favorite artists. Share your Slacker Radio stations with friends and play free personalized music on the Slacker Web Player and the full-featured Software Player.”
Slacker Personal radio learns your taste in music and automatically personalized stations just for you. The music is free and with the new Slacker Portable, you can listen to your music wherever you go. www.slacker.com.

OMAP and the Market
http://focus.ti.com/general/docs/gencontent.tsp?contentId=36915