Ovum forecasts the digital music industry's WW revenues will reach $20bn by 2015-- showing CAGR of 24% from 2011 to 2015.
What will drive such growth? According to Ovum, it'll be strong growth in subscription-based music services.
However Ovum also says the industry is not doing enough to maximise its revenue potential-- due to free online radio services (Pandora and Grooveshark) and "freemium" services (Spotify). The analyst suggst such sites should maximise their advertising and premium subscription Continue reading...