by Catriona Campbell, Founder, Foviance
The experience of shopping with a tablet PC is much less satisfying than with your desktop computer. Although the iPad reinvented the tablet computer, unfortunately it appears that the actual surfing experience does not live up to expectations. In a survey of nearly 5,000 people undertaken by Foviance, a global Customer Experience consultancy, it’s clear that the customer experience of tablet computing is relatively poor – customers are up to 18% less happy with their tablet experience compared to their desktop PCs.
The study, which looked at what customers thought of customer experience in the retail, banking, travel and mobile phone markets in the 2nd Annual Customer Experience survey, commissioned by Foviance in association with Econsultancy.
Whilst companies are rushing to create apps on Apple, Android and Nokia stores it seems that they are not delivering for customers. The Apple store now has more than 200,000 apps, far more choice than the 40,000 products in a branch of Tesco but apps are not delivering the experience of their full-blown desktop cousins.
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