EMEA tablet shipments total 10.9 million units in Q3 2019, IDC reports-- a -8.2% Y-o-Y drop brought about by the continued contraction of the consumer segment, even if demand remains healthy on the commercial side.
In fact, while consumers still lack compelling reasons to refresh devices, enterprise tablet shipments see a 4.2% Y-o-Y increase due to a digital transformation bringing a larger number of usage scenarios.
"In a quarter usually marked by seasonality, where there is a balance between the top two companies, Apple maintained and consolidated its market leadership," the analyst remarks. "The growing market saturation is driving consolidation, as the top 5 companies become increasingly dominant, and in developed economies, like in W. Europe, the top 5 represented more than 75% of the market."
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