"BlackBerry" is now more than just a smartphone name-- on the BlackBerry 10 launch Research in Motion renames itself to BlackBerry in a move to consolidate the company brand.
"As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name" CEO Thorsten Heins says.
Now the hopes of a renamed RIM (sorry, BlackBerry) lie in not one, but two smartphones running on the latest BlackBerry OS version-- the Z10 and the Q10.
The Z10 is the BlackBerry take on the iPhone concept, with a 4.2-inch 1280 x 768 resolution touchscreen, 1.5GHz dual-core CPU, 2GB RAM and 16GB internal storage (expandable via microSD slot).
Cameras come in 8MP rear- and 2MP front-facing flavours while connections include GPS, Bluetooth, wifi, NFC, USB and microHDMI.
Customers wanting a more traditional physical keyboard are catered for with the Q10. It has identical specs to the Z10 bar for a 3.1-inch 720 x 720 resolution AMOLED touchscreen.
The BlackBerry 10 launch also hosts another, more unusual, announcement-- singer-songwriter Alicia Keys is now in-house BlackBerry celebrity... Sorry, "Global Creative Director." Keys is apparently renewing her "long-term relationship" with her BlackBerry after dumping it for an iPhone last year.
Ah, post-break up reunions. Bless.
