Not according to NPD Group's 'iPad Owner Survey' report, at least.
The report says only 13% of iPad owners bought Apple's tablet instead of a PC, while for 24% it replaced a planned e-reader purchase.
48% of iPad owners own an Apple computer, and 38% own an iPhone.
NPD says iPad early adopters are tech-savvy, and buy products because they want, not need, them.
Meanwhile another survey by TBR of 500 iPad owners and future buyers claims 32% of those taking part bought or will buy the device to replace their PC. 44% of respondents said the tablet is their no. 1 computing device while just over 50% said the opposite.
TBR says the iPad created a third major device category, sitting between PC's and smartphones.
Go NPD iPad Sales are Incremental and not Cannibalizing PC Market
Go TBR Apple iPad Will Disrupt PC Market By Creating New Usage Model
