Trendforce's DRAMeXchange predicts the strong growth in embedded NAND flash to continue through 2011, thanks to the smartphone and tablet PC markets.

NAND Flash demand for embedded systems reaches 40% of the memory market in 2010, and will grow up to 63% in 2011. The diversification to system products should help ease the impact on the memory card and UFD market section.

Handsets will make over 40%  of total NAND flash consumption, while the growing tablet PC will take over 10%.

The UFD market Continue reading...

Due to the economic crisis, NAND and DRAM supply is limited but demand is high, says Lexar Media EMEA Marketing Director Saul Matthews. With lot of manufacturer capacity offline, prices increased over 200% in the past last 2 years.

Lexar urges its business partners to create value-added solutions for their customers, such as software trials and discounts or automatic backup and encryption solutions

With its Crucial brand, Lexar also pushes SSD technology. The company's C300 range matches HDD Continue reading...

The special edition Pico-C crams not only 64GB capacity but also 24K gold plating.

This ups the capacity of SuperTalent's Pico-C flash drives.

The manufacturer describes its Pico-C drives as "the smallest in the world" - the size of a fingertip and weighing less than 6g.

Go SuperTalent Pico-C Special Edition

Kingston releases its first water-cooled DDR3 memory kit for PCs.

The HyperX H2O water cooled DDR3 line features three products: two 4GB dual-channel kits with 2000MHz or 2133MHz frequencies & a 6GB triple channel kit running at 2000 MHz.

Water-cooling feature aids quieter operation and reliability. Kingston says water-cooled DRAM runs consistently 10-14 degrees cooler than air-cooled.

"The original HyperX module will now be called Genesis,” says Vincent Kim, HyperX product manager, Kingston. “T Continue reading...